Shell to partner Costa Express on 550 forecourts
Costa Express and Shell UK have announced a long-term partnership to install Costa Express self-serve coffee bars in more than 550 Shell forecourts in the UK.
The long-term nature of the agreement will also support the extensive investment in technology, promotional support and customer service that will drive footfall, hot drinks sales and profitability for Shell.
A spokesman for Costa Express said the company was chosen as Shell's new partner on the strength of the Costa brand, the choice of high street quality products and its user-friendly touch-screen technology. In-house engineering support and the advanced telemetry systems within Costa Express machines will also help to maximise hot drinks sales ensuring proactive monitoring, preventative maintenance and category management at every site.
Shell's partnership with Costa Express is closely aligned with the launch earlier this year of Shell's new 'Deli 2 Go' shop format, which the Costa Express offer will be an integral part of in many locations.
Scott Martin, managing director of Costa Express, said: "The partnership with Shell, with its high-profile, large network of forecourts, is a real endorsement of the Costa Express brand and our plans for expansion. Motorists will now be able to enjoy the nation's favourite coffee shop brand in Shell locations all over the UK.
"Costa Express offers a quick, convenient way to grab a range of speciality coffee and hot chocolate products on the go and will complement Shell's 'Deli 2 Go' format".
David Wood, marketing manager of Shell UK Retail, said: "We understand how important great food and coffee on the move is for customers today and bringing Costa Express to their daily commute is another big step towards establishing Shell as their preferred choice."
[source: Forecourt Trader]
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